Brújula: Boosting tourism online

There are no doubts that we are living in an age of travel. Europeans are travelling more today than ever before. At the same time, on another level, online communication is ever more pervasive in our everyday life. Brújula is a consultancy active on the interface between these two fields: They are an IT consultancy specialising in information systems for the tourism industry. Headquartered in Palma, Mallorca, Brújula also has a software factory in Granada and a branch in Santiago, Chile.

Brujula (which means compass in Spanish), works with clients from the private sector but also public administrations in both Spain and Chile that are active in the tourism sector.

They offer across-the-board services, ranging from technological consultancy to installation and maintenance of applications and information systems, web-design, content development, online branding and marketing.

Their approach aims make tourism offers more attractive for clients by providing tailor-made travel solutions according to the clients’ particular needs. At the same time, they are able to offer digital services to public administrations and facilitate the work of civil servants in the tourism sector. The company grew at the astonishing rate of 25% in 2016 and the expectations are similar for the coming years.

Such rapid growth, however, often comes with numerous challenges, not least related to cash flow. In order to have sufficient liquidity during this period of intensive business development, Brújula turned to Bankia for an EU-supported loan guaranteed by EIF within the framework of the SME Initiative in Spain.

As Josep Lluís Vidal, Brújula CEO noted: “When Brújula started in the year 2000, we had a breakthrough approach. Without this financing, however, our steady expansion would not have been feasible.”

Company: Brújula (Spain)

Type of business: e-commerce; Tourism

EIF financing: SME Initiative Spain

Financial intermediary: Bankia

For further information about EIF intermediaries in Spain, please refer to: http://www.eif.org/what_we_do/where/es/index.htm