Inventure (Finland)

Ever wanted to check on your competitors and see how your brand is perceived by consumers? Whitevector provides a technology called “Chat Reports”, a social media brand analysis and reporting tool. This technology can help companies monitor their brand performance against their competitors, find out what has caused discussion peaks and which consumer groups are the most affected. It can then measure the impact of marketing campaigns on online discussions. This feedback becomes a valuable input for the companies’ chosen marketing strategies. Tommi Lehtonen, one of the company’s founders who has been involved in online marketing and web development projects for over ten years, says “The tremendous global development of social media has meant that companies want monitoring tools that will help them to establish their growth strategy. We were providing the service locally and were ready for expansion. Inventure, the venture capital firm, believed in our innovative technology and plans for growth and gave us the opportunity to reach the Nordic and European markets”.

Company: Whitevector Oy, Helsinki
Type of business: Monitoring and analysing social media
EU-supported investment through Inventure: EUR 700,000

For further information about EIF intermediaries in Finland, please refer to:
http://www.eif.org/what_we_do/where/fi