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How EFSI benefits SMEs in Europe - SRGM case study: Go Asia & Go Australia (Italy), Travel agency

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Ludovico Scortichini, Go Asia & Go Australia’s Chief Executive Officer, has bet on the long-standing experience of his staff, as well as his own extensive personal knowledge of destinations, to build a unique kind of tour operator, proposing trips across the world. On the one side, Go Australia owns two brands, Go Australia and Go Pacific, allowing Ludovico to provide trips to the relaxing Fiji Islands but also to the unexplored territories of the Australian Bush. On the other side, Go Asia is specialised in Asian destinations, but also offers great deals in countries of the Middle East to show.

Go Asia & Go Australia’s strength is based on the very different types of trips that are provided, by tailoring the journey to the kind of traveller: families, groups, lovers on a honeymoon, luxury travellers, theme travellers or individual travellers will all find something fitting their needs.

Go Asia & Go Australia, as two separate companies, secured different types of EU-guaranteed loans guaranteed by the Italian cooperative society Società Regionale di Garanzia Marche (SRGM) and backed by EIF under the Investment Plan for Europe. The Investment Plan for Europe aims to generate new investments by facilitating access to finance for small and medium-sized enterprises. These loans were used to invest in web-marketing strategies, which have greatly increased the brand’s competitiveness on the travel agency market.

Today, Go Asia & Go Australia employs a total of 16 staff. Plans for the future include the increasing of market share, developing e-commerce and the further boosting of the web-marketing strategy, notably on Social Media.

Company: Go Asia  & Go Australia (Italy)

Type of business: Travel agency

EIF financing: COSME LGF,  EFSI

For further information abiout EiF intermediaries in Italy, please refer to: http://www.eif.org/what_we_do/where/it/

 

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